Step 1Set your monthly revenue targets
Where you are today and where you want to be 12 months from now.
What you're at today
$
Your 12 months goal
$
Step 2Plug in sales assumptions
Pricing, close rate, retention, and contract length turn into real client and lead targets.
Typical managed client size
$
Discovery calls → new clients
%
Typical MSP: 85–95%
%
How long a client typically stays
Step 3Plan your marketing budget
Decide how aggressively you want to grow, then see what that means for your marketing dollars.
Most growth MSPs: 10–20%
%
OptionalWhere you are today
Add your current activity so we can show you the gap between today and the plan.
Discovery calls / serious opps
Ads, SEO, callers, etc.
$
Step 4Your Growth Math
Your MSP Growth Math™ Snapshot
To hit your goal, here's what the numbers say.
Monthly revenue goal
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New MRR / mo. needed
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New clients / mo. needed
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Leads / month needed
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Marketing budget / month
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Avg customer LTV
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Maximum cost / lead
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Client acquisition cost
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Average customer lifetime value (LTV)
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Based on your average client MRR and average contract length.
LTV : CAC ratio
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LTV = total a client pays before they leave. CAC = what you spend to get them. Aim for at least 5:1.
Monthly marketing budget
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Enter a marketing % to see a monthly budget based on your MRR.
Gap vs your current activity
Add your current leads and marketing spend to see how far off your current activity is from this plan.
Fill in your numbers on the left and click “Calculate Plan” to see your MSP Growth Math™ snapshot.
MSP Growth Math™ by Tech Pro Marketing